With all the algo changes that Google has been churning out the past 18 months, the SEO world has been rocked, and rightly so. The industry often beats to the drum that if you build quality content, links will come, but often, and especially for small businesses, publishing great content just isn’t enough to generate traction and build natural links.
So despite all the noise currently in the industry, links are still very much a core element in Google’s ranking factors, so ensuring that you have a plan in place to help increase your links is essential for any business looking to thrive online – at least from a search point of view.
Aside from the improvement in SERPS (Search engine results page) that we all know can be delivered from an increase in backlinks, the right kind of links can bring significant and relevant referral traffic, position your brand as a thought leader and create more awareness as well as ‘social proofing’ your website, which will help with conversions/leads/enquiries.
Earning natural links isn’t some hearsay, urban myth. It does happen. And you can do it too; the difficulty for smaller business is creating the awareness. If you get it right and create a long-term foundational piece of content, road mapped out with updates, you’re creating a useful resource that will naturally attract links.
If you’re looking to increase your online presence, please do feel free to call us on 0800 7880 360 or drop a message to us.
Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.
Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.