So what is SEO?

For all online businesses search engine optimisation is extremely important for the success of a company. It allows for a website or web page to rank high in the major search engines such as Google, MSN, Yahoo and others.

If used correctly this can drive a large amount of targeted traffic to a website promoting a specific product or service from around the world. Most countries today have regular access to the internet, therefore it is easier and quicker in today’s market to be able to gain a global audience interested in a product without a large amount of advertising online and by using certain traffic generating techniques online to build a web presence.

SEO is a key factor for nearly all internet marketers success. Articles, blogs and other content can be optimised with specific targeted keywords to ensure they are visible to an online audience. This can drive potential customers to a product or service quickly and efficiently by developing a online business effectively and ensuring their product is seen by everyone.

Whether an individual is starting an online business or already has a successful offline business, using the internet to market a service or product is highly recommended today. Most successful companies and small businesses have a reputable online presence that has gained them many loyal customers, new customers and exposure.

In today’s market, having any business online or offline that is not ranking high with the search engines will not achieve its highest potential. The introduction of the internet into most countries around the world today has allowed for more competition online, especially for businesses owners.

Websites and content must be updated, relevant and interesting to the general population to ensure they are found and viewed by a global audience. Creating new articles, blog posts and content on a variety of different topics within a niche area with regular commentary and posts will ensure they are indexed by the search engines. This must be completed on a daily basis to give the major search engines new and fresh content that will ensure a website is ranked high in the search engine results page.

There are certain search engine techniques that should be avoided as these methods can be referred to as spamming and sites like Google will automatically give a low ranking, which then can become difficult to change. These methods include keyword stuffing, duplicated content, hidden links to pages and other ways in which a business is intending to deceive the search engines to gain more exposure.

If an individual with a large or small business wishes to build a high valued and reputable company online search engine optimisation is extremely important. Whether a business is a website, blog, product or service it must be able to appeal to the wide range of customers online today for an individual to be able to compete in today’s market. Using SEO as a traffic generating technique is a valuable and recommended method for all internet marketer’s with high expectations and goals for their businesses.

Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.

About 3Sixty Search

Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.

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We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

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