More often than not, a large section of our clients when they come to us are unaware of how their visitors are interacting with their sites, where they are coming from, how long they have visited for and whether they were able to get an answer to their query.
One of the best resources out there for logging this information, is Google Analytics, it’s a free tool and it’s a hoot to install – just a small snippet of code that needs to be included on every page you wish to track.
Once installed, your able to log a wealth of information, allowing for you to make informed decisions and building strategic action plans around the data and interaction of your users.
With such an overwhelming amount of information to hand, it’s easy to overlook some of the essential key points, but to help guide you, we have formed a list of our favourite reports.
The above suggestions will provide you with useful reports that will allow for you to get a much better insight and understanding of your website, and help create strategic touch points to allow for you to make data-backed decisions in order to improve the effectiveness of your website.
Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.
About 3Sixty Search
Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.