Did you know one of the biggest drivers of traffic to your website isn’t Facebook or direct traffic from emails, etc. It’s Google. And if it isn’t Google, then you should follow the below tips in order to improve your traffic generation from the world’s largest search engine.
We’re not going to suggest that you stuff your content with keywords, however, you need to strike a careful balance of what feels natural as a reader, as well as leaving enough information for Google to understand what your sites about and touch on those key terms/phrases. The following questions should be a part of your initial research:
Research – discover what keywords are popular and related to your blog post.
Headline – This needs to be punching to help with click through rates, but also include phrases that people may use when searching Google
Headings – Remember to include keywords with your main content, structured where necessary with headings. Google places more emphasis on keywords that are larger in font size.
Stuffing – Remember to not over use your selected keywords and phrases, it’s important to strike a comfortable balance that reads well for the visitor. You can lose rankings for over optimised content.
Context – Use phrases that are related to your main keywords, Google is quite good at using synonyms and creating associations.
First 100 words – Include keywords within the first 100 words of your post, Google often places more emphasis on terms that are placed higher up in the page.
Those in the industry have heard it a million times, “content is king”. And the words you use within your blog posts can affect where about your website will rank, or not rank.
Duplicate content – Over the years I’ve had my fair share of clients that just didn’t want to take the time to provide their web visitors with unique content. Not only is this unfair to the original creator, who put the effort in, but you’re likely to get a Panda penalty from Google. Trust me, you don’t want to go this route.
Thin content – Ensure that your content provides quality, if your unable to create enough content for the page, then it’s perhaps not warranted to have a dedicated sub-page for that content. Focus on the quality of your content instead of quantity.
By creating custom URLs, you can increase the chances of ranking for specific phrases. Here are some URL questions to ask yourself:
Short – is your URL short and to the point? Shorter URLs that are keyword-rich tend to do better than longer ones.
Keywords – does your URL contain any keywords? By including a few keywords within your URL, you’ll get a slight increase in rankings.
The speed of your website, effects you rankings. Google wants to provide their users with the best possible experience, and therefore, given the option, will pick a quicker loading website over a slower.
Media – Ensure that your images have been optimised for quicker browsing, and if possible, have a web developer look at creating an image sprite of your websites most used images.
With these few steps, the next time you publish a new blog post, you’ll ensure that you are setting yourself up for SEO success. It should only take a few more minutes and is worth the effort.
Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.
About 3Sixty Search
Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.