Established in 2005, Giotech is a world-class provider of outsourced IT services. Their strong global network extends from Canary Wharf headquarters all the way to New York, San Francisco, Berlin, Morzine and Hong Kong.
Improve the effectiveness of an outdated AdWords account
Giotech AdWords had a lot of historical data that we wanted to analysis in order to cherry pick valuable keywords that brought a positive ROI. A new campaign was established with laser focused adgroups with specific adverts to each keyword, allowing for a higher quality score and a reduced cost per click.
The account has seen some fantastic results. Click through rates have increased by some 340% whilst considerably reducing cost per leads.