For most businesses, the age old problem of generating sales is at the forefront of their day-to-day activities. In the past, businesses relied on reputation, and location played an important factor. As technology has developed, the sales process has dramatically sped up, email is instant, websites are a constant 24/7 “window front” and video conferencing allows deals to be discussed in seconds. All these advancements allow us to generate leads in much larger volumes, our availability is much more flexible and our global reach ever greater, but closing a sale is still an art form.
We have multiple tools at our disposal, that allows for us to increase our lead generation and being able to identify our visitors, we can see how they got to the website, whether it was from paid search, organic, social, etc. How long they spent on the website, and which pages they visited, some tools even identify the IP, and providing the associated company information is available, they can match this up so that you’re able to follow up with some direct marketing, either by grabbing their contact details using prospecting tools such as BuzzStream or simply searching Linkedin for key decision makers. However, this can be quite time consuming and costly.
A much more advisable tactic would be to focus your leads more effectively, ensuring that you are actively targeting relevant “keyterms” and that your website is optimised to provide a user experience that pushes the visitor to contact you by phone, email or a contact form.
A well planned strategy and intelligent use of tools is essential to generate good leads.
If you would like to review how your web presence could start working better for your lead generation, please get in touch with us by calling 0800 7880 360 or emailing email@example.com.
Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.
About 3Sixty Search
Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.