Those two words, trust and credibility, are two of the most important factors regarding any business, whether it’s online or a traditional bricks and mortar business. Increasing your trust and credibility will help your business stand above your competitors and show you as a thought leader and the ‘go to’ place for your field.
In the online world, there is very little to separate businesses; products, services and websites are predominantly the same, or at least share a very common ground. So the ‘trust’ in your brand, tends to be the winning factor.
So how do you improve your trust and brand awareness?
A professional front In society, it’s a common saying ‘don’t judge a book by its cover’ but in the business world whether it be B2B or B2C, it’s hard not to, and often you’d be a fool to not pay attention to how your company projects itself. Having a professionally designed website can not only show your potential customers how ‘established’ you come across, but also ruffle the feathers of your competition – we recently rebuilt a new client of ours website to be mobile compatible, and the results were impressive (read here).
By investing in a well designed website, you not only boost your brand trust, but create a better user experience for your potential customers, resulting in more conversions.
Create content By creating fresh, unique and useful information you not only help to increase your search engine visibility, but by creating content for the user, you’ll create a natural flow of sharing amongst your visitors, increasing your chances of referral traffic from your brands awareness.
Social Media By having an active social front you can help increase the trust levels that people have in your business. Your helping to knock down the walls that disconnect a website to the person, by showing a more personal level your able to connect the dots, people are able to see that your authentic, a person actually exists behind the website! Not only does this help put potential buyers at ease, but by creating an engaging platform, your able to listen to your customer base and improve the customer experience.
Creating trust and credibility can be a deal breaker from taking a small business into a nationwide success. Utilising both fresh, unique content, engaging in social media and ensuring that your brand and its website look professional can really improve not only the confidence that people have in your website, but most importantly, your profit margins.
Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.
About 3Sixty Search
Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.