How often should I update my website? – Keeping things fresh!

Often, our clients approach us with regards to their websites – our SEO clients, around 70% have had their websites designed prior to working with us, and apart from the on-page optimisation, server configuration and a bunch of tricks that we do to enhance their rankings, the design predominantly remains the same.

Their concerns are tied into how functional their website is, are they converting as well as they could be? is the user experience as good as it could be? and does having an old website have an effect on their rankings? all our clients have a blog integrated into their website, as 1) it allows for a great medium to connect with their audience on a personal outreach level and 2) Google loves fresh content!

But it doesn’t avoid the fact that an old and out-dated website has an effect on your conversions. Keeping your website fresh, functional and utilising the latest technology and design trends will not only keep you one step ahead of the competition, but the word on the street from Google, is that it will also enhance your websites search rankings. Reading between the lines – and we have to do this a lot where Matt Cutts is concerned – suggest that not updating your site, may see your website slipping in rankings and getting overtaken by the competition.

This is one of the reasons why we offer a “Premium Customer Service Place” – where you pay a monthly subscription and every second year, we provide you with a new website that’s making the best use of the latest technology and design trends – which reminds me, is your website mobile friendly? To find out more about our Customer Service Plans please call us on 0800 7880 360 or visit for more info.

Adam founded 3Sixty Search after cutting his teeth from many years in the corporate world winning marketing awards for some of the worlds largest brands. He now spends the majority of his time actively shaping the online landscape of small to medium sized businesses, developing successful, revenue driven online marketing strategies.

About 3Sixty Search

Birmingham based Search Engine Optimisation and Digital Marketing Agency. We improve your search engine rankings through content driven SEO techniques. We believe SEO should start at the very beginning of a websites life to ensure that all SEO best practices are considered and implemented. We value integrity & transparency and would love to hear from you.

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We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

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